AI Insights · Timothy · October 2022
Top 5 Finance iOS Apps in Latin America Q3 2022
Discover the performance trends of the top 5 finance apps on iOS in Latin America during Q3 2022, including download rates and active user statistics.
In the third quarter of 2022, the top 5 finance applications on iOS in Latin America demonstrated varied performance in terms of weekly downloads and active users. Here's an overview of how these apps fared.
Nubank: Conta, Cartão e mais saw significant weekly downloads, peaking at approximately 172K in the first week of August. However, the downloads trended downward towards the end of the quarter, reaching around 116K in the last week of September. The app's weekly active users fluctuated, starting at 7.4M at the end of June and peaking at 8M in mid-September before slightly dropping to around 7.6M by the end of the quarter.
Mercado Pago: cuenta digital maintained a steady download rate throughout the quarter, with weekly downloads ranging between 80K and 94K. The active user base for Mercado Pago also showed stability, starting at approximately 3.1M at the beginning of the quarter and ending at 3.2M by the last week of September.
CAIXA Tem experienced a notable spike in weekly downloads, hitting 134K in the second week of July. Despite this peak, the downloads generally trended downward, ending the quarter at around 55K. The weekly active users for CAIXA Tem hovered around 900K to 1M, with a slight decline observed towards the end of the quarter.
PayPal - Send, Shop, Manage exhibited a unique trend in weekly downloads, with a significant surge to 180K in mid-September. This spike was followed by a drop to approximately 82K by the end of the month. The app's weekly active users increased steadily, starting at 169K at the end of June and peaking at 230K in the third week of September before slightly declining to 198K.
FGTS had consistent download rates, with a notable peak of 132K in the fourth week of August. The active user count for FGTS remained relatively stable, averaging around 450K throughout the quarter, with a slight drop to 399K by the end of September.
These insights, based on data from Sensor Tower, highlight the dynamic nature of finance app usage in Latin America during Q3 2022. For more detailed analytics, visit Sensor Tower.
