AI Insights · Timothy · October 2022
Top 5 Finance Apps on iOS in Kenya Q3 2022
An analysis of the performance of the top 5 finance apps on iOS in Kenya during Q3 2022, focusing on weekly downloads and active users.
Throughout the third quarter of 2022, several finance apps on the iOS platform in Kenya demonstrated notable trends in downloads and active users. Here’s a detailed look at the performance of the top 5 finance apps, based on data from Sensor Tower.
M-PESA from Safaricom Limited showed a consistent pattern in weekly downloads, starting at 2.6K at the end of June and experiencing some fluctuations before reaching around 1.8K by the end of September. The app's weekly active users also saw a general upward trend, growing from approximately 72K to over 80K during the quarter.
Equity Mobile by Equity Group Holding had a steady download rate throughout the quarter. Starting with 604 downloads at the end of June, it peaked at 821 in early August and maintained downloads around 733 by the end of September.
PayPal - Send, Shop, Manage, developed by PayPal, Inc., exhibited a stable performance in weekly downloads. The app's downloads ranged from 451 at the beginning of the quarter to 525 by the end. The number of weekly active users remained relatively consistent, starting at 1.8K and ending at 1.9K.
Zenka Loan - Kenya from Zenka Finance Limited, experienced varied weekly downloads. Beginning with 417 downloads at the end of June, the app saw a peak of 573 in mid-September before concluding the quarter with 515 downloads.
Mco-opCash by The Cooperative Bank of Kenya LTD observed a steady increase in weekly downloads. Starting at 417 downloads at the end of June, the app experienced a peak of 634 downloads by the end of August, before stabilizing around 462 by the end of September.
This analysis underscores the dynamic nature of the finance app market in Kenya on the iOS platform. For more detailed insights and data, visit Sensor Tower.
