AI Insights · Timothy · October 2022
Top 5 Apparel Apps on iOS in Sweden Q3 2022
Explore the performance of the top 5 apparel apps on iOS in Sweden during Q3 2022, including download trends and active user statistics.
During Q3 2022, the top 5 apparel apps on iOS in Sweden showed varied performance in terms of weekly downloads and active users. The data, sourced from Sensor Tower, offers insights into the market dynamics and user engagement for these leading fashion apps.
SHEIN - Shopping Online experienced a gradual decline in weekly downloads, starting from approximately 11K at the end of June to around 3.9K by the end of September. Despite this, weekly active users remained relatively stable, fluctuating between 200K and 218K throughout the quarter.
H&M - we love fashion saw an upward trend in weekly downloads, beginning the quarter with about 6.3K and peaking at 7.7K by the end of August. Active user numbers also followed a positive trajectory, increasing from 97.5K in late June to approximately 97K by the end of September.
Zalando – Online fashion maintained steady weekly downloads, ranging from 3.7K to 4.8K over the quarter. The app also showed growth in active users, rising from 98.5K at the start of the quarter to around 114K by the end of September.
Nike: Shoes, Apparel, Stories exhibited fluctuating weekly downloads, with numbers peaking at 4.8K in mid-July and then decreasing to approximately 1.9K by the end of September. Active users peaked at 53.4K mid-quarter before stabilizing around 42.1K by the end of September.
ABOUT YOU Online Fashion Shop showed a moderate increase in weekly downloads, starting at 2.9K and reaching a high of 3.6K in late August. Active user trends were relatively stable, with minor fluctuations, ending the quarter at around 17.7K.
For more in-depth insights into these trends and other market data, visit Sensor Tower.
