AI Insights · Timothy · October 2022
Top 5 Apparel Apps on iOS in Russia for Q3 2022
Discover the performance trends of the top 5 apparel apps on iOS in Russia during Q3 2022, with insights on downloads and active users.
The third quarter of 2022 saw varying performance trends for the top 5 apparel apps on iOS in Russia. Here’s a closer look at the weekly downloads and active user metrics for each app, based on data from Sensor Tower.
SHEIN - Shopping Online experienced a gradual decline in weekly downloads, starting from 13.3K at the beginning of July and dropping to 9.1K by the end of September. Weekly active users also saw a downward trend, falling from approximately 1.15M to 533K over the same period.
ASOS - Discover Fashion Online had a significant drop in weekly downloads from 16.5K in late June to around 3.2K by the end of September. Active users mirrored this trend, decreasing from 59.3K to 15.4K throughout the quarter.
ZARA showed more stability, with weekly downloads fluctuating between 2.1K and 3.9K. Active users saw a peak around early September with 29K but generally hovered around the 25K mark.
Trendyol: Fashion & Trends maintained a steady performance in weekly downloads, ending the quarter with a noticeable increase from 3.3K to 4.4K. Active users grew consistently, rising from 56.3K to 79.3K by the end of September.
FARFETCH - Shop Luxury Fashion had a relatively stable download rate, ranging from 1.5K to 2.6K weekly. Active users saw a slight decline from 56.6K to 43.8K over the quarter.
For more detailed insights and trends, visit Sensor Tower.
