AI Insights · Timothy · October 2022
Top 5 Apparel Apps on iOS in Portugal - Q3 2022 Performance
In Q3 2022, the leading apparel apps on iOS in Portugal showed varied performance in weekly downloads and active users. Discover the trends for SHEIN, ABOUT YOU, Nike, ZARA, and PULL&BEAR.
In the third quarter of 2022, the top five apparel apps on iOS in Portugal demonstrated diverse trends in weekly downloads and active users. Here’s a closer look at each app's performance based on data from Sensor Tower.
SHEIN - Shopping Online saw a decline in weekly downloads over the quarter, starting at about 10K in late June and dropping to around 4.6K by the end of September. However, its weekly active users remained relatively stable, fluctuating between 150K and 170K.
ABOUT YOU Online Fashion Shop observed a steady pattern in weekly downloads, ranging from 2.9K to 4K. The app's weekly active users showed minor variations, maintaining a range of approximately 28K to 32K throughout the quarter.
Nike: Shoes, Apparel, Stories experienced fluctuations in weekly downloads, peaking at 3.8K in mid-July and stabilizing around 2.4K to 3.1K towards the end of the quarter. Its weekly active users showed a consistent trend, hovering between 39K and 53K.
ZARA maintained a steady download rate, with weekly downloads ranging from 1.4K to 2.3K. There was a slight increase in weekly active users, growing from approximately 20K in mid-July to around 24K by late September.
PULL&BEAR had a relatively stable download trend, with figures between 1.3K and 1.8K. The app’s weekly active users also showed consistency, fluctuating between 11K and 13K.
For more detailed insights into the performance of these and other apps, visit Sensor Tower.
