Top 5 Apparel Apps on iOS in Norway: Q3 2022 Performance

In Q3 2022, the top 5 apparel apps on iOS in Norway displayed diverse trends in weekly downloads and active users. Here's a detailed look at the performance of these leading fashion apps, based on data from Sensor Tower.

H&M - we love fashion experienced fluctuating weekly downloads, starting at 3.6K in late June and ending at 2.5K in late September. The app saw a notable peak in mid-September with around 3.2K downloads. Active users for H&M started at 59.8K and showed a general decline in early weeks, reaching a low of 47.1K in early August, before climbing back to 57.3K by the end of September.

Zalando – Online fashion saw a consistent decrease in weekly downloads from 2.6K in late June to 1.8K by the end of September. Despite this, active users for Zalando increased steadily from 63.6K in late June to 72.4K in the final week of September, indicating growing user engagement.

ABOUT YOU Online Fashion Shop had a varied download pattern, starting at 2.9K in late June and fluctuating throughout the quarter, ending at 1K in late September. Active users for ABOUT YOU also showed fluctuations, beginning at 15K in late June, peaking mid-quarter, and then reducing to 11.6K by the end of September.

ZARA experienced a decline in weekly downloads from 2.4K in late June to around 1.3K by the end of September. Active users for ZARA remained relatively stable, starting at 21.1K in late June and maintaining a similar level throughout the quarter, closing at 20.5K in late September.

SHEIN - Shopping Online saw a downward trend in weekly downloads, beginning at 2.6K in late June and dropping to approximately 1.2K by the end of September. Active users for SHEIN showed a stable pattern, starting at 43.8K in late June and ending at 43K in late September.

For more detailed insights and data, visit Sensor Tower.