AI Insights · Timothy · October 2022
Top 5 Apparel Apps on iOS in Mexico Q3 2022
In Q3 2022, top apparel apps in Mexico on iOS included SHEIN, Nike, CONFIRMED, H&M, and adidas, each showcasing varied trends in downloads and active users.
In the third quarter of 2022, the top apparel apps on iOS in Mexico exhibited diverse performance trends in terms of downloads and active user engagement. Here's a detailed look at how each app fared during this period:
SHEIN - Shopping Online maintained a consistent presence with weekly downloads fluctuating between approximately 40K and 50K. Notably, the app saw a peak of around 51K downloads in the week of July 25. Active users showed a steady increase, starting from 1.25M at the beginning of the quarter and reaching approximately 1.34M by the end of September.
Nike: Shoes, Apparel, Stories experienced a decline in weekly downloads, beginning at around 59K in late June and dropping to approximately 34K by the end of September. However, the app's active user base remained relatively stable, fluctuating between 225K and 273K throughout the quarter.
CONFIRMED | Sneakers & more saw a significant drop in weekly downloads after an initial high of approximately 132K in late August, falling to around 2K by the end of September. Active users also decreased notably from 115K to about 36K over the quarter.
H&M - we love fashion had a steady weekly download rate, ranging from 9K to 12K. Despite consistent downloads, active users showed a gradual decline, starting at around 185K at the beginning of the quarter and ending at approximately 101K by late September.
adidas: Shop Shoes & Clothing displayed a stable download trend, with weekly downloads fluctuating between 8K and 13K. Active users also showed a positive trend, increasing from around 49K in late June to approximately 56K by the end of September.
These insights are based on data from Sensor Tower, offering a glimpse into the app performance landscape. For more detailed insights, visit Sensor Tower's platform.
