AI Insights · Timothy · October 2022
Top 5 Apparel Apps on iOS in Latin America Q3 2022
A look at the performance of the top 5 apparel apps on iOS in Latin America during Q3 2022, highlighting trends in downloads and active users.
In the third quarter of 2022, the top 5 apparel apps on iOS in Latin America showed varied performance metrics, according to data from Sensor Tower. Below is a detailed look at each app's weekly downloads and active users.
SHEIN - Shopping Online saw its weekly downloads fluctuate throughout the quarter, peaking at approximately 256K in late June and showing a slight dip to 219K by the end of September. The app maintained a strong user base, with weekly active users growing from 4.4M to over 5M during the same period.
Nike: Shoes, Apparel, Stories experienced a general decline in weekly downloads, starting at around 59K in late June and dropping to about 33K by the end of September. Active users remained relatively stable, fluctuating between 225K and 273K.
adidas: Shop Shoes & Clothing showed a more dynamic trend in downloads, with a notable increase in mid-July reaching 33K, followed by a dip and another peak at 33K in late September. Active users saw a gradual increase from 178K in late June to over 212K by the end of the quarter.
ZARA had a steady performance in downloads, starting at 37K in late June and stabilizing around 25K by the end of September. Weekly active users showed minor fluctuations, hovering around the 170K mark throughout the quarter.
FARFETCH - Shop Luxury Fashion experienced a modest increase in downloads, peaking at 20K in late July before stabilizing around 15K by the end of September. Active users saw a slight increase from 37K to 43K during the quarter.
For more detailed insights and data, visit Sensor Tower.
