AI Insights · Timothy · October 2022
Top 5 Apparel iOS Apps in Kenya Q3 2022
Discover the performance trends of the top 5 apparel apps on iOS in Kenya during Q3 2022, including download and active user statistics.
During the third quarter of 2022, the top 5 apparel apps on iOS in Kenya showcased interesting trends in weekly downloads and active user engagement. The data, sourced from Sensor Tower, provides insights into user preferences and app performance.
SHEIN - Shopping Online witnessed a notable increase in weekly downloads, peaking at 731 in mid-August. Active users also saw a rise, growing from 2.1K at the start of the quarter to approximately 2.8K by the end of September.
ZARA experienced a relatively stable pattern in weekly downloads, fluctuating between 56 and 109. Active users showed a slight upward trend, ending the quarter at around 577 from an initial 548.
ASOS - Discover Fashion Online had a varied download pattern, with a peak of 119 downloads in late August. Active user numbers also saw an increase, reaching 399 in the same week and maintaining around 358 towards the end of the quarter.
PrettyLittleThing saw weekly downloads generally increase, with a peak of 119 in mid-September. Active users grew steadily, starting from 311 and reaching 500 by the end of the quarter.
Forever 21 had fluctuating download numbers, with notable peaks of 109 downloads in both early August and late August. The app's active users increased from 99 to a high of 141 in late August, before settling at around 110 by the end of September.
These insights highlight the dynamic landscape of apparel apps in Kenya on the iOS platform during Q3 2022. For more detailed analytics and insights, visit Sensor Tower.
