Top 5 Apparel Apps on iOS in Italy for Q3 2022

In Q3 2022, the top 5 apparel apps on iOS in Italy showcased varied performance in terms of weekly downloads and active user trends. Here’s an overview of their performance:

SHEIN - Shopping Online saw a consistent decline in weekly downloads from approximately 35.5K at the end of June to around 27K by the end of September. Weekly active users for the app fluctuated, starting at 1.4M in late June, dipping mid-quarter, and then rising to about 1.5M by the end of September.

Zalando – Online fashion experienced a steady increase in weekly downloads, peaking at roughly 25.6K in early September. Active users for Zalando also grew steadily, starting from 365K in late June and reaching nearly 474K by the end of September.

Nike: Shoes, Apparel, Stories showed an upward trend in weekly downloads, with a notable peak of around 20.9K in mid-September. Weekly active users exhibited fluctuations, starting at approximately 248K in late June and ending the quarter at around 278K.

ZARA had a relatively stable download rate, with a slight increase towards the end of the quarter, reaching around 11.9K in late September. The app’s active users started at about 176K in late June, experienced a dip mid-quarter, but climbed back to approximately 156K by the end of September.

Nike SNKRS: Sneaker Release displayed fluctuating weekly downloads, peaking at around 18.7K in mid-July. Active users also varied, starting at approximately 187K in late June, peaking at around 229K mid-July, and concluding the quarter at about 162K.

The data provided by Sensor Tower highlights the dynamic nature of the apparel app market in Italy. For more detailed insights, visit Sensor Tower.