AI Insights · Timothy · October 2022
Top 5 Apparel Apps on iOS in Ghana Q3 2022
The top 5 apparel apps on iOS in Ghana during Q3 2022 saw varied performance in downloads and active users, with SHEIN leading in user engagement.
In the third quarter of 2022, the top 5 apparel apps on the iOS platform in Ghana demonstrated diverse trends in weekly downloads and active user engagement. Here’s a closer look at their performance:
SHEIN - Shopping Online experienced a significant rise in weekly downloads, peaking at 1.5K in mid-August. Active users also showed a strong upward trend, starting at 3.7K at the beginning of the quarter and reaching a high of 6.2K in late September.
Fashion Nova - Online Shopping maintained a relatively stable download rate, with weekly downloads fluctuating between 120 and 222. The app's active users showed a slight increase from 1.1K in late June to 1.3K in early September.
ZARA saw consistent weekly downloads, ranging from 135 to 207. Active user numbers remained steady throughout the quarter, with a slight peak at 661 in early September.
ASOS - Discover Fashion Online exhibited stable download numbers, with a peak of 217 in mid-July. Active users showed some fluctuation, starting at 1.3K in late June and ending at 1.3K in late September.
FARFETCH - Shop Luxury Fashion maintained a consistent download rate, peaking at 202 in early September. Active users also remained stable, with minor fluctuations, starting at 337 in late June and ending at 330 in late September.
These insights come from Sensor Tower, where more detailed analytics on app performance can be found.
