Top 5 Apparel Apps on iOS in the UK - Q3 2022

In the third quarter of 2022, the top 5 apparel applications on the iOS platform in the United Kingdom showed varying trends in downloads and active users. Here’s a detailed look at their performance:

SHEIN - Shopping Online experienced a decline in weekly downloads, starting from approximately 64.7K in late June and dropping to around 40K by the end of September. Despite this, the app maintained a strong user base with weekly active users fluctuating between 1.4M and 1.6M throughout the quarter.

JD Sports saw notable fluctuations in weekly downloads. Downloads peaked at roughly 35.6K in late September after a low of about 20.7K in early September. Active users for the app increased steadily, ending the quarter at approximately 178.5K.

Nike: Shoes, Apparel, Stories showed a significant spike in weekly downloads in mid-July, reaching around 71K. However, the numbers stabilized to between 17K and 25K for the rest of the quarter. The app's active users were relatively stable, with a slight peak of about 362K in late August and September.

CIDER - Clothing & Fashion had a consistent download pattern, with a high of approximately 28.8K in mid-July and a low of about 8.5K by the end of September. Active users for the app saw a gradual increase, peaking at around 94K in early September before dropping to 74K by the end of the quarter.

H&M - we love fashion experienced a varied trend in weekly downloads, peaking at roughly 38.4K in mid-August and maintaining numbers around 22K towards the end of September. The app's active user base was steady, with numbers ranging from 222K to 276K throughout the quarter.

The data for this analysis comes from Sensor Tower. For more detailed insights, visit Sensor Tower’s platform.