AI Insights · Timothy · October 2022
Top 5 Apparel Apps on iOS in Europe Q3 2022
Discover the performance trends of the top 5 apparel apps on the iOS platform in Europe during Q3 2022, based on data from Sensor Tower.
During the third quarter of 2022, the top 5 apparel apps on the iOS platform in Europe showcased varied performance in terms of downloads and active users. Here’s a detailed look at their trends:
SHEIN - Shopping Online saw a noticeable decline in weekly downloads, dropping from approximately 337K at the beginning of the quarter to around 217K by the end of September. However, its weekly active users remained relatively stable, starting at about 8.95M and ending the quarter at 7.90M.
Nike: Shoes, Apparel, Stories experienced fluctuations in weekly downloads, starting at around 95K and peaking at 216K mid-July. By the end of September, downloads stabilized at approximately 159K. The app’s weekly active users showed a growth trend, starting from 1.93M and reaching 2.21M by the end of the quarter.
Trendyol: Fashion & Trends had consistent weekly downloads, beginning at around 103K and peaking at 177K in early September before ending the quarter at approximately 147K. The app’s weekly active users grew steadily, starting at 5.62M and reaching about 5.96M by the end of September.
Zalando – Online fashion maintained a steady download rate, with weekly downloads ranging from 115K to 139K. The app saw a significant increase in weekly active users, starting at 2.51M and climbing to approximately 2.93M by the end of the quarter.
Finally, H&M - we love fashion experienced a growth in weekly downloads, starting at around 125K and reaching 151K by the end of September. The app’s weekly active users saw a slight decrease initially but recovered, starting from 2.90M and ending the quarter at approximately 2.85M.
This data, sourced from Sensor Tower, provides valuable insights into the performance of these leading apparel apps. For more detailed analytics, visit Sensor Tower.
