Top 5 Apparel Apps on iOS in Spain Q3 2022

During the third quarter of 2022, the top 5 apparel applications on the iOS platform in Spain showcased varying trends in weekly downloads and active users. Here’s a detailed look at their performance:

SHEIN - Shopping Online saw a gradual decline in weekly downloads, starting at around 42K in late June and dropping to approximately 21K by mid-September. However, a minor uptick to 25.8K was observed in the final week of the quarter. The app's weekly active users remained relatively stable, fluctuating between 779K and 927K throughout the period, closing the quarter at about 916K.

Zalando – Online fashion experienced a slight increase in weekly downloads towards the end of the quarter, peaking at around 14.6K in the last week of September. Active users for Zalando showed a positive trend, growing from 164K in late June to approximately 187K by the end of September.

Nike: Shoes, Apparel, Stories demonstrated a steady pattern in downloads, with notable peaks in mid-July at 10.6K and late September at 10.1K. The active user base remained fairly consistent, ranging from 116K to 150K, with a slight increase towards the end of the quarter, reaching about 134K.

ZARA maintained a stable download rate throughout the quarter, with weekly downloads hovering around 7K to 10K. The app's active users showed some fluctuations but generally stayed within the range of 84K to 124K, ending the quarter with approximately 108K active users.

PULL&BEAR experienced a decline in weekly downloads from around 7.7K in late June to about 4.5K by mid-September, before rebounding to 7.7K in the final week of the quarter. Active users for PULL&BEAR varied between 36K and 50K, closing the quarter at approximately 45K.

These insights are derived from Sensor Tower's data, and more detailed analytics can be found on their platform.