Top 5 Apparel Apps on iOS in Germany Q3 2022

In the third quarter of 2022, the top apparel apps on iOS in Germany exhibited interesting trends in weekly downloads and active users, according to data from Sensor Tower.

Zalando – Online fashion saw a varied download trend, starting at approximately 25K weekly downloads and experiencing a slight dip in mid-July before gradually increasing to around 27.6K by the end of September. Active users for the app began at roughly 413K, dipped to around 365K in early August, and then rose significantly to about 491K by the end of Q3.

H&M - we love fashion maintained a steady growth in downloads, starting at around 21K and peaking at approximately 27.5K by the end of September. Active users showed a slight fluctuation, beginning at about 342K, dipping to around 308K in early August, and then rising to approximately 359K by the end of the quarter.

SHEIN - Shopping Online experienced a decline in downloads from around 28.8K in late June to about 17.3K in early August, followed by a gradual recovery to approximately 21.3K by the end of September. The app's active users saw a slight decline from around 476K to about 419K over the quarter.

ABOUT YOU Online Fashion Shop showed an increase in weekly downloads, starting at around 14.3K and peaking at approximately 22.3K in mid-September before slightly declining to about 21.4K by the end of the quarter. Active users began at roughly 113K, with fluctuations throughout the quarter, ultimately ending at around 119K.

Trendyol: Fashion & Trends demonstrated a notable increase in downloads, starting at around 17.5K and rising to approximately 23.8K by the end of September. Active users remained relatively stable, starting at about 160K and ending at approximately 168K, with minor fluctuations in between.

For more detailed insights and trends, visit Sensor Tower.