Top 5 Apparel Apps on iOS in Switzerland Q3 2022

In the third quarter of 2022, the top 5 apparel apps on the iOS platform in Switzerland exhibited diverse trends in downloads and active user engagement. Here's a closer look at their performance:

SHEIN - Shopping Online saw a decline in weekly downloads from late June to mid-July, dropping from approximately 5.3K to 3.1K. However, it rebounded towards the end of the quarter, reaching around 3.4K by the last week of September. Active users fluctuated slightly but generally trended upward, growing from about 84.4K in late June to around 80.7K by the end of September.

Zalando – Online fashion experienced a similar pattern in weekly downloads, starting at nearly 3K in late June, dipping in mid-July, and then recovering to approximately 4.4K by the end of September. Active user numbers increased consistently throughout the quarter, rising from about 92.3K to over 107K.

H&M - we love fashion had a more stable performance with weekly downloads fluctuating between 1.9K and 3.2K, and peaking at around 6K in the final week of September. Active users showed a steady increase from 93.4K in late June to about 92.3K by the end of the quarter.

ABOUT YOU Online Fashion Shop exhibited a consistent rise in weekly downloads, starting at 1.4K in late June and reaching approximately 2.5K by the end of September. Active users also saw an upward trend, growing from around 18.3K to about 20.2K over the same period.

Nike: Shoes, Apparel, Stories showed varied weekly download numbers, peaking at around 2.3K in late July before settling at approximately 1.6K by the end of September. Active users steadily increased from about 21.9K to 27.5K throughout the quarter.

These insights, derived from Sensor Tower data, provide a snapshot of user engagement and app popularity in the Swiss apparel market on iOS. For more detailed analytics and trends, visit Sensor Tower.