AI Insights · Timothy · October 2022
Top 5 Apparel Apps on iOS in Australia Q3 2022
In Q3 2022, the top 5 apparel apps on iOS in Australia showed varying trends in weekly downloads and active users. Discover the key performance metrics for each app.
The third quarter of 2022 saw interesting trends across the top 5 apparel apps on iOS in Australia. Here’s a detailed look at the performance metrics for SHEIN - Shopping Online, Nike: Shoes, Apparel, Stories, JD Sports, Culture Kings Australia, and H&M - we love fashion.
SHEIN - Shopping Online maintained a steady download rate throughout the quarter, with weekly downloads hovering around 13K to 14K. The highest downloads were recorded in the week of September 19, peaking at approximately 14.8K. Active users for the app remained relatively stable, fluctuating between 314K and 345K, with a slight upward trend towards the end of the quarter, ending with 339K active users in the last week of September.
Nike: Shoes, Apparel, Stories experienced an upward trend in weekly downloads, starting at 9.3K and reaching a peak of 15.6K in mid-July. Active users also showed a positive trend, starting at 77K and ending the quarter with around 109K. The app saw a notable increase in user engagement, particularly in the latter half of the quarter.
JD Sports had a varied performance in terms of weekly downloads, starting at 4.2K and peaking at 8K in late July. Active users followed a similar trend, starting at 16.4K and peaking at 21.6K in late July before declining slightly towards the end of the quarter, stabilizing at around 18.7K.
Culture Kings Australia saw a peak in weekly downloads in early August with 9.5K downloads, before experiencing a downward trend, ending the quarter with around 3.2K downloads. Active users for the app showed a more stable trend, starting at 39K and peaking at 48.6K in early August, before stabilizing around 43K by the end of September.
H&M - we love fashion had a fluctuating download rate, starting at 7.2K and ending at around 5K. The app’s active users showed a declining trend, starting at 94K and decreasing to around 66K by the end of the quarter.
These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower’s platform.
