AI Insights · Timothy · October 2022
Top 5 Apparel Apps on iOS in Africa Q3 2022
The top 5 apparel apps on iOS in Africa for Q3 2022 saw varying trends in weekly downloads and active users. Discover the performance metrics for SHEIN, ZARA, Lyst, Nike, and DeFacto.
In the third quarter of 2022, the top five apparel applications on the iOS platform in Africa exhibited diverse performance trends in terms of weekly downloads and active users. The data, sourced from Sensor Tower, provides a comprehensive look into the app market for apparel in this region.
SHEIN - Shopping Online demonstrated a steady increase in weekly downloads, peaking at approximately 26.3K in mid-August. Weekly active users also showed an upward trend, starting at 255.8K at the end of June and reaching 350.7K by the end of September.
ZARA experienced moderate fluctuations in weekly downloads, with a peak of 6.8K at the end of June and a low of 5.3K in late July. The weekly active users remained relatively stable, averaging around 50K throughout the quarter.
Lyst: Shop Fashion Brands saw significant variations in weekly downloads, with a peak of 8.2K in mid-July and a low of 1.4K in early August. The app’s weekly active users showed a similar trend, peaking at 28.3K in early September and averaging around 25K for the quarter.
Nike: Shoes, Apparel, Stories had more stable weekly downloads, peaking at 3.2K in mid-July. The weekly active users also showed consistent performance, peaking at 20.5K in mid-July and maintaining an average of around 17K throughout the quarter.
DeFacto - Clothing & Shopping exhibited a gradual increase in weekly downloads, peaking at 2.1K by the end of September. The app’s weekly active users also showed an upward trend, starting at 7.9K at the end of June and reaching 7.3K by the end of September.
For more insights and detailed data, visit Sensor Tower. The data provides valuable insights into the app market performance, helping stakeholders make informed decisions.
