AI Insights · Timothy · October 2022
Top 5 Shopping Apps on Android in Africa Q3 2022
Discover the performance of the top 5 shopping apps on Android in Africa for Q3 2022, including download and active user trends.
In the third quarter of 2022, the top five shopping apps on the Android platform in Africa demonstrated varied performance metrics, including downloads and active user trends. Here are the key insights based on Sensor Tower data.
JUMIA Online Shopping saw a peak in weekly downloads at around 391K in late July, followed by a gradual decline to approximately 283K by the end of September. The app maintained a strong weekly active user base, beginning the quarter with 3.6M and ending with 3.2M.
Alibaba.com - B2B marketplace experienced fluctuating weekly downloads, starting at 317K and reaching a high of 372K in early September, before dropping to 281K by the end of the quarter. Active users increased steadily from 2.8M to 3.1M over the same period.
Amazon Shopping enjoyed significant growth in weekly downloads, starting from 162K at the end of June and peaking at 538K in mid-September. The app's active user base also saw a consistent rise, moving from 1.9M to 2.1M by the end of Q3.
SHEIN-Shopping Online had a steady increase in weekly downloads, beginning at 75K and reaching 112K by the end of September. Weekly active users grew from 800K to 1.1M, reflecting a positive trend throughout the quarter.
noon Shopping, Food, Grocery showed a notable rise in weekly downloads, starting at 39K and peaking at 79K in late August, before slightly declining to 60K by the end of September. Active users remained relatively stable, hovering around 650K throughout the quarter.
These insights highlight the dynamic nature of the shopping app market in Africa. For more detailed analytics and insights, visit Sensor Tower.