Top 5 Parenting Apps on Android in Kenya for Q3 2022

The third quarter of 2022 saw noteworthy trends in the performance of the top five parenting applications on the Android platform in Kenya. Here’s a detailed look at how these apps fared in terms of weekly downloads, revenue, and active users.

My Family - Family Locator from Friendzy Limited showed a mixed performance in Q3 2022. Weekly revenue fluctuated throughout the quarter, peaking at $47 in the week of July 25 and ending with $46 in the last week of September. Weekly downloads saw a significant rise to 464 in mid-September but dropped to 156 by the end of the month. Active users also experienced fluctuations, starting at 2566 in late June and closing the quarter at 2171.

Be Closer: Family location by Applabel LTD had a modest performance. Weekly revenue was relatively low, with minor peaks at $23 in late June and $14 in the last week of September. The app's weekly downloads remained stable, with a slight decrease from 69 in late August to 36 by the end of September. Active users mirrored this trend, starting at 157 and dropping to 101 by the end of the quarter.

Qustodio Parental Control App from Qustodio LLC experienced varied financial outcomes. Revenue peaked at $18 in late July and mid-July, while weekly downloads showed a slight increase, reaching 25 in mid-September. Active users saw a gradual rise, starting from 47 in late June and reaching a peak of 51 in mid-September before slightly declining to 48 by the end of the quarter.

BabySparks - Development Activ by BabySparks had a steady performance with a few fluctuations. Weekly revenue peaked at $17 in mid-July but saw minimal activity towards the end of the quarter. Downloads varied, peaking at 57 in late August but dropping to 21 by the end of September. Active users started at 158 in late June and saw a gradual decline to 105 by the end of the quarter.

Parental Control App- FamiSafe from Shenzhen Wondershare Software Co., Ltd. had a consistent performance. Weekly revenue remained low but steady, with minor peaks at $19 in early July. Downloads showed an upward trend, peaking at 158 in the last week of September. Active users also increased, starting at 298 in late June and reaching 349 by the end of the quarter.

These insights are derived from Sensor Tower data, and more detailed analytics can be accessed there. The trends observed provide a snapshot of the dynamic landscape of parenting apps in Kenya, highlighting the varying performance metrics across different applications.