Top 5 Apparel Apps on Android in Kenya for Q3 2022

In Q3 2022, the top 5 apparel apps on the Android platform in Kenya showed varied performance in terms of downloads and active users. Below, we delve into the specifics for each app, based on data from Sensor Tower.

SHEIN-Shopping Online experienced fluctuating weekly downloads, starting at around 3.5K in late June and seeing a peak of approximately 4.4K in mid-August. The app's weekly active users ranged from 19.3K to 24.5K, with a notable increase to 22.3K in early August and maintaining around 22K towards the end of September.

Bellewholesale-Fashion Store saw a decline in downloads from around 2.2K in late June to a low of 347 in early August, before a slight recovery to 1K by the end of September. Weekly active users mirrored this trend, starting at 2.1K and experiencing a dip to 1.1K in early September, with a final count of approximately 1.7K by the end of the quarter.

Fashion Nova had a relatively stable download pattern, with minor fluctuations around the 1K mark throughout the quarter. Weekly active users showed a gradual increase from 6.7K in late June to about 8.7K in early August, before stabilizing around 7.7K towards the end of September.

PrettyLittleThing experienced a decrease in downloads from 1.2K in late June to a low of 227 in early August but saw a slight increase to 569 by the end of September. Active users ranged from 3.7K to 4.8K, with a noticeable peak to 4.6K in late August.

Namshi - We Move Fashion showed a significant drop in weekly downloads from 1.6K in late June to a low of 129 in mid-September, before recovering to 546 by the end of the quarter. Active users followed a similar trend, decreasing from 1.8K to 341, with a slight recovery to 648 at the end of September.

For more detailed insights and data, visit Sensor Tower.