AI Insights · Timothy · October 2022
Top 5 Apparel Apps on Android in Europe: Q3 2022 Performance
An overview of the top 5 apparel apps on Android in Europe during Q3 2022, highlighting their weekly downloads and active user trends.
The third quarter of 2022 saw significant activity among the top five apparel apps on the Android platform in Europe. Here’s a closer look at the performance of these leading applications.
SHEIN-Shopping Online maintained a strong presence with weekly downloads ranging from around 365K to over 415K by the end of September. Active users fluctuated between approximately 9.1M and 10.2M, showing a consistent user base throughout the quarter.
Zalando – online fashion store experienced a rise in weekly downloads, starting from 220K and peaking at about 299K in mid-September. Active users also displayed a growth trend, increasing from 3.6M to over 4.3M by the end of the quarter.
Trendyol - Online Alışveriş saw its weekly downloads climb from 160K to over 302K by the end of September. The app's active users remained robust, hovering around 17.5M to 19.7M throughout the quarter.
Nike: Shoes, Apparel & Stories had weekly downloads that varied from 83K to 150K, with active users ranging between 856K and just over 1M, indicating steady engagement.
H&M - we love fashion recorded weekly downloads starting from 91K and reaching up to 137K by the end of the quarter. Active users showed a positive trend, increasing from 3.1M to over 3.5M during the same period.
These insights are based on data from Sensor Tower, providing a detailed look at the trends in the apparel app market on Android in Europe for Q3 2022. For more in-depth analysis, visit Sensor Tower.
