Top 5 Apparel Android Apps in Africa Q3 2022

In the third quarter of 2022, the top 5 apparel applications on the Android platform in Africa showed varying performance trends in weekly downloads and active users. Here's an overview of how these apps fared:

SHEIN-Shopping Online experienced a notable increase in weekly downloads, beginning from approximately 75K at the end of June and reaching around 112K by the end of September. Active users also followed an upward trajectory, starting at around 800K and peaking at approximately 1.07M by the quarter's close.

DeFacto - Clothing & Shopping saw a mixed trend in weekly downloads. After an initial high of around 28K in mid-July, downloads dipped to about 7.5K by the end of August, before surging to approximately 37K in the last week of September. Active users followed a similar pattern, starting at around 22K at the end of June, dipping to about 37K by the end of August, and then climbing to approximately 86K by the end of the quarter.

Zara maintained a relatively steady download rate, starting at around 9.4K and ending the quarter at approximately 11.6K. Weekly active users showed a slight upward trend, beginning at around 86K at the end of June and reaching about 91K by the end of September.

Nike: Shoes, Apparel & Stories experienced fluctuations in weekly downloads, peaking at around 8.5K in mid-July and then stabilizing to approximately 7.4K by the end of September. Active users showed a general upward trend, starting at around 16K and reaching about 22K by the end of the quarter.

adidas: Shop Shoes & Clothing saw a significant surge in weekly downloads, starting at around 2.1K at the end of June and peaking at approximately 15.3K by the end of September. Active users mirrored this growth, beginning at around 2.7K and rising to about 27K by the end of the quarter.

This data, sourced from Sensor Tower, provides valuable insights into the performance of these top apparel apps in Africa. For more detailed insights and analytics, visit Sensor Tower.