Top 5 Travel Apps in Kenya Q2 2022 Performance Review

In the second quarter of 2022, the travel app market in Kenya saw significant activity. Here’s a detailed look at the performance metrics for the top five travel apps: Bolt: Request a Ride, Uber - Request a ride, Airbnb, Booking.com: Hotels & Travel, and Swvl - Daily Bus Rides. All data is sourced from Sensor Tower.

Bolt: Request a Ride had a dynamic quarter. Weekly downloads peaked at around 41K in mid-April and then gradually declined to approximately 25K by the end of June. Active users showed a fluctuating trend, peaking at 304K at the start of the quarter and dipping to around 246K by mid-June before recovering to 276K by the end of the quarter.

Uber - Request a ride experienced steady weekly downloads, maintaining figures between 10K and 13K throughout the quarter. Active users showed a slight upward trend, starting at 312K in late March and reaching 325K by the end of June.

Airbnb saw a notable increase in weekly downloads, beginning at just under 800 in late March and rising to approximately 2.6K in early May, before stabilizing around 2.5K towards the end of June. Active users followed a similar growth pattern, starting at 16.5K in late March and peaking at 20.2K by the end of June.

Booking.com: Hotels & Travel experienced relatively stable download numbers, ranging from 600 to 1.4K throughout the quarter. Active users started at 21.9K and saw a peak at nearly 29.5K at the end of April, followed by a slight decline to 23.6K by the end of June.

Swvl - Daily Bus Rides showed a declining trend in weekly downloads, starting at 16.9K in late March and falling to under 1K by mid-June. Active users mirrored this trend, starting at 36.8K in late March and decreasing to around 24.4K by the end of June, despite a brief recovery period in late June.

For more detailed insights and trends, visit Sensor Tower.