Top 5 Shopping Apps in Turkey Q2 2022 Performance

During the second quarter of 2022, the top 5 shopping apps in Turkey displayed varied performance trends in terms of downloads and active users. Here’s a closer look at their metrics:

Trendyol: Fashion & Trends saw a strong performance in weekly downloads, peaking at around 356K in mid-April. The downloads dipped to approximately 196K by the end of May but rebounded to 255K in the last week of June. Active users also showed a positive trend, starting at 21.4M at the end of March and reaching a high of 23.9M in mid-April, before settling at approximately 22.7M by the end of June.

Hepsiburada: Online Shopping experienced fluctuations in weekly downloads, starting at 186K at the end of March, peaking at 255K in early April, and ending the quarter at around 174K. The active user base remained relatively stable, beginning at 10.9M and ending at 10.6M.

LC Waikiki showed significant activity in weekly downloads, reaching a high of 283K in early April and then decreasing to around 104K by the end of June. The app's active users peaked at 1.3M in mid-April but experienced a slight decline, ending the quarter at approximately 1M.

Karaca: Ev, Tekstil ve Mutfak displayed a notable drop in downloads from 338K at the end of March to about 57K in mid-June, before a slight increase to 87K by the end of the quarter. Active users also saw a decline, starting at 618K and dropping to 451K, with a slight recovery to 517K in the last week of June.

A101 Plus had an interesting trend in weekly downloads, starting at 16K at the end of March, peaking significantly at 435K in late April, and then decreasing to about 33K by the end of June. The active user count followed a similar trend, rising from 21K to 591K by the end of April and then stabilizing around 307K by the end of the quarter.

These insights are derived from Sensor Tower data, which offers more detailed analytics on app performance across various metrics. For more comprehensive insights, visit Sensor Tower.