AI Insights · Timothy · July 2022
Top 5 Shopping Apps in South America Q2 2022 Performance
Analysis of the performance of the top 5 shopping apps in South America for Q2 2022, including weekly downloads and active users trends.
In the second quarter of 2022, the top shopping apps in South America demonstrated notable performance metrics in terms of downloads and active users. Here’s a detailed look at the weekly trends for these leading apps.
Shopee Brasil - Frete Zero saw a fluctuation in weekly downloads, starting strong with around 1.56M at the end of March but dipping to approximately 996K by late May. However, it rebounded to around 1.32M by the end of June. The app maintained a robust user base, with weekly active users ranging from 22.5M to 23.7M throughout the quarter, showing a steady engagement rate.
SHEIN - Shopping Online experienced a relatively stable download rate, with weekly figures hovering around 900K to 1M. The app peaked at about 1.05M downloads in mid-June. Active users also showed a positive trend, increasing from 12.1M at the end of March to approximately 14.7M by mid-June, reflecting growing user engagement.
Mercado Libre: Compras Online maintained consistent weekly downloads, averaging around 700K. The highest recorded downloads were around 748K in mid-April. Weekly active users remained strong, starting at 30.7M and peaking at nearly 31.6M by early June, indicating steady user retention and activity.
Amazon Shopping showed a varied download pattern, beginning with 355K downloads in late March and reaching a peak of 501K in mid-June. Active users followed a slight upward trend, growing from 5.67M at the end of March to about 6.24M by late June, showcasing a gradual increase in user engagement.
Americanas: Compras Online experienced fluctuations in weekly downloads, with a high of 540K in early April and a low of approximately 252K by late June. Active users showed a decline over the quarter, starting at 11.1M in late March and dropping to around 10.1M by the end of June, indicating a decrease in user engagement.
These insights into the performance of the top shopping apps in South America for Q2 2022 highlight significant trends in user downloads and engagement. For more detailed analytics and insights, visit Sensor Tower.
