AI Insights · Timothy · July 2022
Top 5 Shopping Apps in Sweden Q2 2022: Performance Overview
In Q2 2022, the top shopping apps in Sweden showed varied performance in downloads and active users. Discover the trends for popular apps like SHEIN, Lidl Plus, Amazon, H&M, and Zalando.
During the second quarter of 2022, the shopping app market in Sweden displayed notable trends across the top five applications. Here, we delve into the performance metrics for SHEIN - Shopping Online, Lidl Plus, Amazon, H&M - we love fashion, and Zalando – Online fashion.
SHEIN - Shopping Online experienced fluctuations in weekly downloads, peaking at around 27.8K in early April before gradually decreasing to approximately 14.7K by the end of June. Active users showed a more stable trend, starting at 309.8K in late March and ending with a slight decline to 347.8K by the end of the quarter.
Lidl Plus saw its weekly downloads peak at 20.1K towards the end of May, with a minimum of around 6.3K in mid-April. Active users remained relatively stable, hovering around 119K to 124K throughout the quarter.
Amazon maintained a consistent download rate, with numbers ranging from 12K in late March to 7.7K by the end of June. Active users started at 248.8K and showed minor fluctuations, ending the quarter at approximately 248.2K.
H&M - we love fashion displayed a varied download trend, peaking at 12K in late March and dipping to around 7K in mid-June. Active users peaked at 170.2K in early May and saw a minor decline to 165.9K by the end of the quarter.
Zalando – Online fashion experienced steady weekly downloads, starting at 6.1K in late March and maintaining around 6.2K by the end of June. Its active user base showed stability, starting at 187.2K and ending with a slight increase to 181.3K.
These insights are derived from Sensor Tower data, offering a comprehensive view of the market dynamics. For more detailed analytics and trends, visit Sensor Tower.
