Top 5 Shopping Apps in Romania Q2 2022

In Q2 2022, the top 5 shopping apps in Romania demonstrated diverse trends in downloads and active users. Below is a detailed look at their performance:

Profi started the quarter strong with 191.6K downloads in the last week of March, but saw a gradual decline, finishing June with around 29K downloads. Active users, however, showed consistent growth, rising from 19.2K in March to approximately 403K by the end of June.

Zalando – Online fashion experienced a significant increase in weekly downloads after its release in late May. Downloads peaked in early June with 84.8K and settled at around 53.6K by the end of June. Active users followed a similar upward trajectory, reaching approximately 149K by the end of the quarter.

SHEIN - Shopping Online maintained steady weekly downloads, peaking at 41.3K in late April and ending June with around 23.8K. Active users remained stable, fluctuating slightly around the 220K to 250K range throughout the quarter.

Lidl Plus saw a decrease in weekly downloads from 26.6K in late March to about 18.7K by the end of June. Despite this, active users remained robust, averaging around 280K to 290K throughout the quarter.

ABOUT YOU Online Fashion Shop experienced fluctuating weekly downloads, starting at 19.3K in late March, peaking at 27.5K in early June, and ending with 9.1K by the last week of June. Active users showed a downward trend from 179K in late March to approximately 137K by the end of June.

These insights are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower's website.