AI Insights · Timothy · July 2022
Top 5 Shopping Apps in Romania - Q2 2022 Performance Review
Discover the performance trends of the top 5 shopping apps in Romania during Q2 2022, based on Sensor Tower data.
During the second quarter of 2022, the top 5 shopping applications in Romania showed varied performance trends in terms of downloads and active users. Here’s a detailed look at their metrics based on data from Sensor Tower.
Profi saw significant weekly downloads throughout the quarter, peaking at 191.6K in the last week of March. However, downloads gradually declined, reaching around 29.1K by the end of June. Weekly active users exhibited a steady increase, starting at 19.2K in late March and climbing to approximately 403K by the end of June.
Zalando – Online fashion experienced a sharp rise in weekly downloads, starting from just 872 in early May and reaching around 53.6K by late June. Active users followed a similar upward trajectory, growing from 547 in early May to around 149K by the end of June.
SHEIN - Shopping Online maintained a relatively stable download rate, peaking at 41.3K in late April and fluctuating around 23K-30K for the rest of the quarter. Active users remained consistent, hovering around 220K to 250K throughout the period.
Lidl Plus had steady weekly downloads, with figures starting at 26.6K in late March and gradually declining to about 18.7K by the end of June. Active users showed a stable pattern, ranging from 269K to 297K during the quarter.
OLX.ro recorded consistent weekly downloads, averaging around 20K throughout the quarter. Active users remained robust, starting at 707K in late March and staying above 700K, peaking at 759K in late April.
For more detailed insights and trends, visit Sensor Tower.
