Top 5 Shopping Apps Performance in New Zealand Q2 2022

In Q2 2022, the top 5 shopping apps in New Zealand demonstrated diverse performance metrics. Below is a detailed analysis of their weekly downloads and active users.

The Warehouse - Shop and Save saw fluctuations in its weekly downloads, starting with approximately 4.2K in late March and peaking at around 19.8K in early April. The app's downloads stabilized around 6K-7K for the remainder of the quarter. Active users showed a consistent trend, beginning at 51.2K in late March and rising to about 59.5K by the end of June.

SHEIN - Shopping Online maintained a steady download rate throughout Q2, with weekly downloads ranging from 6.3K to 8K. The app's active user base remained robust, starting at 101.5K in late March and slightly increasing to about 104.8K by the end of June, indicating consistent user engagement.

TheMarket – Online Shopping NZ experienced varied weekly download rates, starting at 3.3K in late March and peaking at around 8.1K in early April. The downloads fluctuated between 3.4K to 5.7K for the rest of the quarter, reflecting a dynamic user interest.

Alibaba.com showed a significant increase in weekly downloads during Q2, starting from 1.9K in late March and reaching a high of 7.3K by mid-May. Active users followed a similar upward trajectory, beginning at 40.6K in late March and peaking at approximately 57.4K in mid-May, before slightly declining to around 49.7K by the end of June.

Woolworths NZ demonstrated consistent weekly downloads, ranging from 3.2K to 4.2K throughout the quarter. The app's active users remained stable, starting at 42.8K in late March and ending at roughly 45.2K by late June, indicating a loyal user base.

These performance insights are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower.