Top 5 Shopping Apps Performance on Unified Platform in Nigeria, Q2 2022

In the second quarter of 2022, the top five shopping applications in Nigeria experienced diverse trends in downloads and active users. Here’s a detailed look at the performance of these apps, based on data from Sensor Tower.

Jumia Online Shopping saw a significant rise in weekly downloads. Starting from 51.5K downloads at the end of March, the app's downloads peaked at around 90.2K in early June before stabilizing at approximately 86.3K by the end of the quarter. Active users fluctuated slightly but showed an overall upward trend, increasing from 798.8K in late March to 889.6K by the end of June.

Alibaba.com experienced a steady increase in weekly downloads, reaching a high of about 28.3K in late May before declining to 15.6K by the end of June. The app's active user base also grew, peaking at around 283K in early June and then slightly decreasing to 253K by the end of the quarter.

AliExpress Shopping App exhibited a consistent rise in weekly downloads, starting from 9.6K in late March and peaking at approximately 31.3K in the last week of June. Active users saw minor fluctuations but generally remained stable, ending the quarter with about 148K users.

Konga had a varied download pattern. Weekly downloads increased from 4K at the end of March to around 7.4K in early June, before slightly dropping to 6.1K by the end of June. Active users showed a steady increase, reaching about 25.7K in mid-June before a slight decline to 23.7K in the last week of the quarter.

Baxi Mobile experienced a significant drop in downloads after the initial high of 19.8K in early April, stabilizing at around 1.6K by the end of the quarter. Active user data for Baxi Mobile was not available.

These insights highlight the dynamic nature of the shopping app market in Nigeria. For more detailed analytics and trends, visit Sensor Tower.