Top 5 Shopping Apps in Nigeria Q2 2022: Unified Platform Performance

In the second quarter of 2022, the top 5 shopping apps on a unified platform in Nigeria showed significant performance trends in terms of downloads and active users, as revealed by Sensor Tower data.

JUMIA Online Shopping maintained a solid presence with weekly downloads gradually increasing from 51.5K at the end of March to a peak of 96K in mid-June, before slightly declining to 86.3K by the end of the quarter. Active users started at 798.8K and saw a consistent rise, peaking at 907.5K in the week of June 20, before settling at 889.6K by the end of June.

Jiji Nigeria: Buy&Sell Online experienced a varied trend in weekly downloads, starting at 26.7K and fluctuating throughout the quarter, peaking at 33.5K in the first week of June, and ending the quarter at 21.2K. Active users saw a decrease from 388.1K at the beginning of the quarter to 331.9K by the end of June.

Alibaba.com - B2B marketplace showed a strong upward trend in weekly downloads, starting at 10K and peaking at 28.3K by the end of May. Although downloads declined to 15.6K by the end of June, active users consistently grew from 189.8K to 283K in early June, before a slight drop to 253K at the end of the quarter.

AliExpress - Shopping App maintained a steady increase in weekly downloads, starting at 9.6K and reaching a peak of 31.3K by the end of June. Active users showed minimal fluctuation, beginning at 153.6K and ending the quarter at 148K.

Hawkit - Earn Cool Cash Daily saw a notable rise in weekly downloads, starting at 5.2K and peaking at 19.4K in early June. The quarter ended with downloads at 16.8K. Active users also saw a significant increase from 11.4K at the beginning of the quarter to 45.3K by the end of June.

These insights are based on data from Sensor Tower, which provides further detailed analytics and trends for mobile applications.