AI Insights · Timothy · July 2022
Top 5 Shopping Apps Performance in Kenya Q2 2022
Explore the performance trends of the top 5 shopping apps in Kenya during Q2 2022, with insights on downloads and active users.
During the second quarter of 2022, the top 5 shopping applications in Kenya showed notable trends in downloads and active user metrics. The data, sourced from Sensor Tower, provides an overview of how these apps performed on a unified platform comprising both iOS and Android.
JUMIA Online Shopping experienced a significant increase in weekly downloads, peaking at around 84K in the week of May 23. Throughout the quarter, the app maintained a steady number of weekly active users, starting from approximately 336K at the beginning of April and reaching over 421K by mid-June.
Kilimall - Affordable Shopping saw a consistent trend in weekly downloads, with numbers fluctuating between 26K and 35K throughout the quarter. The app's weekly active users remained relatively stable, starting at around 224K at the end of March and finishing the quarter at approximately 232K.
Alibaba.com - B2B marketplace showed a steady increase in weekly downloads, peaking at about 31K in early June. The weekly active users for the app demonstrated growth, from around 251K at the end of March to over 309K by the end of June.
Lucky Ten had a notable rise in weekly downloads, reaching approximately 18K in early June. The app's weekly active users also increased, starting at around 55K at the end of March and surpassing 60K by mid-June.
MAF Carrefour Online Shopping experienced a significant spike in downloads, peaking at around 26K in late May. The app's weekly active users showed a steady trend, beginning at approximately 43K at the end of March and maintaining similar levels throughout the quarter.
For more detailed insights and further analysis, visit Sensor Tower.