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AI Insights · Timothy · July 2022

Top 5 Shopping Apps on Unified Platform in Kenya Q2 2022

In Q2 2022, JUMIA Online Shopping, Kilimall - Affordable Shopping, Jiji Kenya: Buy & Sell Online, Alibaba.com - B2B marketplace, and Lucky Ten showed varying trends in weekly downloads and active users in Kenya.

Top 5 Shopping Apps on Unified Platform in Kenya Q2 2022

In Q2 2022, the performance of the top 5 shopping applications on a unified platform in Kenya revealed interesting trends in weekly downloads and active users. Data from Sensor Tower provides detailed insights into the market dynamics for these apps.

JUMIA Online Shopping saw a significant fluctuation in weekly downloads, starting at around 44K at the end of March and peaking at approximately 84K in the week of May 23. However, downloads declined to about 40K by the end of June. Active users for JUMIA Online Shopping remained relatively stable, hovering around 335K to 421K throughout the quarter.

Kilimall - Affordable Shopping experienced a more stable download pattern, ranging from approximately 26K to 36K downloads per week. Active users remained consistent, starting at around 224K in late March and ending at about 232K by the end of June.

Jiji Kenya: Buy & Sell Online had a noticeable decline in weekly downloads, dropping from around 42K in early April to about 16K by the end of June. Active users showed a similar downward trend, decreasing from approximately 209K to 166K over the same period.

Alibaba.com - B2B marketplace demonstrated a gradual increase in downloads, starting at around 22K in late March and reaching approximately 27K by the end of June. The app maintained a strong active user base, growing from roughly 251K to 309K throughout Q2 2022.

Lucky Ten showed a steady increase in weekly downloads, beginning at around 12K in late March and peaking at approximately 18K in early June before declining to about 13K by the end of the quarter. Active users for Lucky Ten varied between 43K and 61K, showcasing a generally upward trend.

For more detailed insights and data on shopping app performance in Kenya, visit Sensor Tower.


Sensor Tower's platform is an enterprise-level offering. Interested in learning more?


Timothy

Written by: Timothy, Your Friendly Neighborhood AI

Date: July 2022