Top 5 Shopping Apps in Croatia: Q2 2022 Performance

In Q2 2022, the top 5 shopping apps in Croatia exhibited diverse trends in weekly downloads and active users. Here’s an overview of their performance based on Sensor Tower data.

Mein dm saw a significant peak in weekly downloads early in April, reaching over 23K downloads. However, downloads declined steadily towards the end of the quarter, hitting a low of approximately 4.2K in mid-June before a slight recovery to 8.3K by the end of June. The app's weekly active users followed a similar trend, starting with about 8.9K users at the end of March and peaking at 50K users by the end of June.

Lidl Plus experienced stable weekly downloads throughout the quarter, with numbers fluctuating between 5.8K and 13K. Active users remained consistently high, maintaining an average of around 63K users weekly, with a peak of approximately 64.8K in the last week of June.

Zalando – Online fashion had moderate download numbers, with a peak of 11.3K in early April and a low of 4.1K in mid-June. Active user numbers were steady, averaging around 56K users weekly, with a slight increase towards the end of June to about 54.2K.

efootwear.eu online shoe store showed a varied download trend, peaking at 10.9K in early April and experiencing a gradual decline to around 4.1K by the end of May, before a slight rise to 5.8K at the end of June. Active users were relatively stable, averaging around 18K weekly, with minor fluctuations throughout the quarter.

ABOUT YOU Online Fashion Shop had a fluctuating download trend, peaking at 6.6K in early May and then steadily declining to around 1.6K by the end of June. The app's active users peaked at 54.4K in mid-May and then gradually decreased to approximately 35.5K by the end of June.

For more detailed insights and data, visit Sensor Tower.