Top 5 Shopping Apps Performance in Croatia Q2 2022

The second quarter of 2022 saw notable trends and shifts in the shopping app landscape in Croatia. Here’s a closer look at the top 5 shopping apps and their performance metrics, based on data from Sensor Tower.

Mein dm experienced a significant fluctuation in weekly downloads. Starting with 3.9K at the end of March, downloads peaked at 23.3K in mid-April, before gradually declining to 4.2K by mid-June, with a slight uptick to 8.3K at the end of June. The app maintained a steady increase in weekly active users, beginning at 8.9K and reaching 50.1K by the end of June.

Lidl Plus showed a varied download pattern, starting at 13.1K in late March, dipping to 5.8K in mid-April, and fluctuating around 6K-8K for the remainder of the quarter. Weekly active users remained stable, hovering around 63K throughout the quarter, with a minor increase to 64.8K by the end of June.

Zalando – Online fashion had a more stable trend in downloads, with a high of 11.3K in mid-April, followed by a gradual decline to around 4K-5K towards the end of June. Active users also showed consistency, starting at 56.1K and ending slightly higher at 54.2K.

efootwear.eu online shoe store saw a peak in downloads at 10.9K in early April, followed by a decline to 4.6K by mid-June, with a slight recovery to 5.9K by the end of June. Active users fluctuated, starting at 20.5K, peaking at 22.7K in early April, and ending at 17K by the end of June.

ABOUT YOU Online Fashion Shop had a relatively stable download trend, starting at 4.5K and peaking at 6.6K in early May, before declining to 1.6K by the end of June. Active users were more variable, starting at 40.9K, peaking at 54.4K in mid-May, and decreasing to 35.5K by the end of June.

These trends provide a snapshot of user engagement and app popularity in Croatia's shopping sector during Q2 2022. For more detailed insights and data, visit Sensor Tower.