Top 5 Shopping Apps Performance in Ghana Q2 2022

In the second quarter of 2022, the top 5 shopping apps in Ghana demonstrated varying trends in weekly downloads and active users. Here’s a closer look at their performance.

JUMIA Online Shopping experienced a strong start with weekly downloads peaking at approximately 44K in early May. However, downloads gradually decreased to around 21K by the end of June. The app maintained a relatively high number of weekly active users, starting at about 542K and ending the quarter at roughly 490K.

Alibaba.com - B2B marketplace saw fluctuating weekly download numbers, starting at around 16K and peaking at approximately 26K in late June. Active users for the app increased steadily, beginning at nearly 299K and reaching almost 389K by the end of the quarter.

KiKUU: Online Shopping Mall had relatively stable weekly download numbers, hovering around 7K for most of the quarter. Active users showed a slight decline, starting at about 154K and ending at roughly 144K.

Franko Trading experienced modest download numbers, starting at around 3.8K and ending the quarter at roughly 2.9K. Active users remained fairly stable, ranging from approximately 24K to 28K throughout the quarter.

TospinoMall showed a varied trend in weekly downloads, starting at about 3.1K, dipping in mid-quarter, and then rising to approximately 4.1K by the end of June.

These insights are based on data from Sensor Tower. For more detailed analysis, visit Sensor Tower's platform.