Top 5 Shopping Apps in Europe Q2 2022: Unified Platform Performance

In the second quarter of 2022, the top 5 shopping applications in Europe showed varied performance trends on a unified platform, combining both iOS and Android data. Here’s a closer look at the weekly downloads and active user trends for each app:

SHEIN - Shopping Online experienced a peak in weekly downloads during mid-April, reaching approximately 1M. The app saw a gradual decline towards the end of June, with final weekly downloads around 731K. Active users saw fluctuations, peaking at 21M in mid-May before slightly decreasing to approximately 19.2M by the end of June.

AliExpress: Интернет-магазин displayed an initial surge in weekly downloads, peaking at 879K in late April. This was followed by a decline to about 542K by the end of June. Active users, however, showed a consistent upward trend, starting at 5.2M and climbing steadily to nearly 17.4M by the end of the quarter.

Lidl Plus maintained relatively stable weekly downloads, averaging around 490K throughout the quarter. Active user numbers also remained consistent, hovering around 8.7M to 9M, indicating a stable user base.

Amazon saw its weekly downloads peak at 597K in mid-June, followed by a slight drop to approximately 427K by the end of June. Active users remained quite stable, with minor fluctuations around the 27M mark, indicating a strong and consistent user engagement.

Trendyol: Fashion & Trends showed a stable trend in weekly downloads, peaking at 458K in late May before stabilizing around 307K towards the end of June. Active users increased from 22M at the start of the quarter to a peak of about 24.2M in mid-June, before slightly declining to approximately 23.5M by the end of the quarter.

These insights, derived from Sensor Tower data, highlight the varying trends in user engagement and app downloads for the top shopping apps in Europe during Q2 2022. For more detailed insights and analysis, visit Sensor Tower.