Top 5 Shopping Apps in Estonia Q2 2022

The second quarter of 2022 saw varied performance among the top 5 shopping apps in Estonia. Here's a detailed look at their weekly downloads and revenue trends.

Circle K Easy Fuel experienced a notable fluctuation in weekly downloads. Starting from a modest 285 downloads in late March, the app saw a significant spike to 5.4K in the week of May 2. The following weeks showed a gradual decline, dipping to 665 downloads by mid-June before rising again to 4K by the end of the quarter.

Lidl – All our offers, leaflets and opening hours maintained relatively steady download numbers throughout the quarter. Starting strong with 4K downloads in late March, the numbers gradually declined to approximately 854 by the end of June.

Zalando – Online fashion saw a varied trend in downloads. After starting with 930 downloads at the end of March, the app peaked at 2.1K in early May. The numbers fluctuated through the quarter, ending with 732 downloads in the last week of June.

e-PROMO had a remarkable surge in downloads in the middle of the quarter. After maintaining a steady rate of around 200 downloads per week, the app saw a sharp increase to over 3K downloads in the weeks of May 30 and June 6. The numbers eventually tapered to 1.2K by the end of June.

SHEIN - Shopping Online demonstrated consistent performance with weekly downloads hovering around the 900 mark. Starting at 937 downloads in late March, the app experienced minor fluctuations, closing the quarter with 865 downloads in the last week of June.

This data comes from Sensor Tower, where more detailed insights can be found.