AI Insights · Timothy · June 2022
Top 5 Shopping Apps Performance in Germany - Q2 2022
Discover the performance of the top 5 shopping apps in Germany for Q2 2022, with insights on downloads and active user trends.
In the second quarter of 2022, the top 5 shopping apps on a unified platform in Germany showed varied performance metrics. Here’s a closer look at their weekly downloads and active user trends.
Kleinanzeigen - without eBay saw a steady download rate, peaking at around 139K in mid-April before experiencing a slight decline to approximately 84K by the end of June. Active users remained relatively stable, fluctuating around the 5.7M mark throughout the quarter.
Amazon experienced an initial dip in downloads to about 60K in mid-May but rebounded significantly, reaching a peak of nearly 103K in mid-June. The number of active users hovered around 5.2M, showing minor fluctuations over the period.
Trendyol: Fashion & Trends experienced significant variability in downloads, with a notable peak at approximately 133K in late May. However, the downloads dropped to about 30K by the end of June. Active users demonstrated a steady increase, reaching around 303K at the end of May before slightly declining to approximately 286K by the end of June.
OTTO - Online Shopping & Möbel maintained a consistent download rate, peaking at around 91K in mid-April and tapering off to about 53K by the end of June. Active users showed a similar trend, with a consistent user base of around 1.1M throughout the quarter.
SHEIN - Shopping Online saw a stable download rate, with numbers hovering around 63K throughout the quarter. Active users increased steadily, peaking at approximately 1.2M in mid-May before stabilizing around 1.1M by the end of June.
These insights are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower's platform.
