Top 5 Shopping Apps in Colombia Q2 2022 Performance

In the second quarter of 2022, the top shopping apps in Colombia showed varied performance metrics across downloads and active users. Here’s a closer look at how the leading apps fared, based on data from Sensor Tower.

Shopee CO: 9.9 Día de Compras started the quarter with a high download rate of approximately 312K in the last week of March. However, downloads saw a gradual decline, hitting around 157K by the end of June. Despite this, the app maintained strong user engagement, with weekly active users fluctuating between 1.7M and 1.9M throughout the quarter.

Mercado Libre: Compras online exhibited a steady download rate, starting at 61K in late March and slightly decreasing to 57K by the end of June. Active users remained consistent, with a slight peak of approximately 2.7M in mid-June, indicating robust user retention and engagement.

Alibaba.com - B2B marketplace showed an upward trend in downloads, starting at 28K at the end of March and climbing to nearly 75K by the end of June. Active users also increased steadily, from around 635K to approximately 796K, demonstrating growing popularity and usage.

Homecenter: Hogar Construcción experienced a notable increase in downloads mid-quarter, with a peak of 58K in the week of June 13. Active users mirrored this trend, reaching a high of about 302K in the same period before settling at around 258K by the end of June.

Elenas - Vende desde casa maintained a consistent download rate throughout the quarter, averaging around 32K to 38K weekly downloads. Active users remained stable, ranging from 113K to 142K, indicating a loyal user base.

For more detailed insights and data, visit Sensor Tower.