Top 5 Shopping Apps Performance in Switzerland Q2 2022

In the second quarter of 2022, the top 5 shopping apps in Switzerland showed varied performance in terms of downloads, active users, and revenue. The data, sourced from Sensor Tower, provides a comprehensive overview of the trends observed on a unified platform that includes both iOS and Android users.

SHEIN - Shopping Online saw a consistent increase in weekly downloads, starting at approximately 7K in late March and peaking at around 9.9K by the end of May. Active users for the app also showed a positive trend, rising from around 121K to a peak of 148K in mid-May before stabilizing at around 137K by the end of June.

Zalando – Online fashion experienced a slight decline in weekly downloads, starting at around 6.7K in late March and dropping to approximately 5.5K by the end of June. Despite this, active users remained relatively stable, fluctuating between 170K and 189K throughout the quarter.

Lidl Plus maintained a steady download rate, with weekly downloads ranging from approximately 5.1K to 7.3K. Active users for Lidl Plus showed minor fluctuations, starting at around 99K and ending the quarter at approximately 103K.

Migros – Einkaufen & Sparen had a mixed performance in terms of downloads. The app saw a peak of approximately 8.3K downloads in early May, followed by fluctuations and ending at around 8.5K by the end of June. Active users for Migros remained stable, averaging around 84K to 97K throughout the quarter.

Lastly, Supercard exhibited a varied trend in downloads, starting at around 5.6K in late March and peaking at approximately 6.2K in mid-June. The active user base fluctuated significantly, starting at around 68K and peaking at approximately 73K at the end of May before stabilizing at around 59K by the end of June.

For more detailed insights and trends, visit Sensor Tower.