AI Insights · Timothy · July 2022
Top 5 Shopping Apps Performance in Central America Q2 2022
In Q2 2022, the top shopping apps in Central America demonstrated varied trends in downloads and active users, with some apps showing significant growth.
The second quarter of 2022 saw notable performance from the top 5 shopping apps in Central America on a unified platform, according to Sensor Tower data. Here's a closer look at the weekly downloads and active user trends for these leading apps.
SHEIN - Shopping Online began Q2 with approximately 346K downloads and saw fluctuations throughout the quarter, peaking at around 389K in the week of April 18. The app's weekly active users started at 4.65M and experienced a slight increase, reaching 4.83M by the end of June.
Mercado Libre: Compras Online maintained a steady download rate, starting at 276K and ending the quarter with about 262K. Active users for the app showed consistent growth, starting at 8.42M and peaking at 9.00M in the last week of June.
Shopee MX: 9.9 Día de Compras saw its weekly downloads fluctuate between a low of 225K and a high of 286K. Active users for Shopee MX began at 2.63M and remained relatively stable, closing the quarter at around 2.61M.
baz: compras y pagos en línea experienced a decline in downloads, starting at 347K and dropping to approximately 170K by the end of June. The app's active users also decreased from 719K to around 423K over the quarter.
Amazon Shopping showed significant growth in downloads, increasing from 103K in late March to a peak of 210K in the week of May 23. Weekly active users for Amazon Shopping rose steadily from 2.97M to 3.20M by the end of the quarter.
For more detailed insights and data, visit Sensor Tower.