Top 5 Shopping Apps in Belarus Q2 2022: Unified Platform Insights

The second quarter of 2022 saw notable trends in the performance of the top five shopping apps in Belarus on a unified platform. Below, we break down the weekly downloads and active user trends for each app, based on data from Sensor Tower.

AliExpress: Интернет-магазин experienced a peak in weekly downloads in mid-April, reaching approximately 67.8K. From there, downloads saw a gradual decline, ending the quarter at around 26.5K per week. Weekly active users for the app showed a consistent increase throughout the quarter, starting from 71.2K and reaching 238.3K by the end of June.

WILDBERRIES had a relatively stable performance in weekly downloads, with numbers fluctuating between 11.1K and 19.3K. The app's weekly active users remained steady, starting at approximately 298.8K and ending the quarter at around 299.7K.

Озон: онлайн интернет-магазин saw a notable increase in weekly downloads in mid-May, peaking at around 16.6K. However, this number dropped to about 9.7K by the end of June. The app's weekly active users showed slight fluctuations but remained around the 100K mark, ending the quarter at approximately 91.3K.

Еплюс had its highest weekly downloads in early April, reaching about 12.6K. The downloads then showed a decreasing trend, closing the quarter at around 6.7K per week. Weekly active users for Еплюс started at 20.5K and increased to approximately 24.8K by the end of June.

Finally, Alibaba.com saw a steady number of weekly downloads, peaking at about 6.4K in mid-June. The app's weekly active users also showed a positive trend, starting from 37K and increasing to around 45.8K by the end of the quarter.

These insights provide a clear overview of the top shopping apps' performance in Belarus for Q2 2022. For more in-depth analysis and data, visit Sensor Tower.