AI Insights · Timothy · July 2022
Top 5 Shopping Apps in Bulgaria Q2 2022: Performance Insights
Discover the performance trends of the top five shopping apps in Bulgaria during the second quarter of 2022, based on data from Sensor Tower.
The second quarter of 2022 saw significant activity in the shopping app sector in Bulgaria. Here’s a breakdown of the performance of the top five shopping apps on a unified platform, with data courtesy of Sensor Tower.
Kaufland: Supermarket Offers experienced a remarkable surge in weekly downloads, peaking at around 33K in early June. This increase was mirrored by the weekly active users, which consistently grew from approximately 34K at the beginning of the quarter to over 104K by the end of June.
eMAG.bg showed a consistent trend in weekly downloads, peaking at nearly 14K in early June. The app maintained a strong user base with weekly active users fluctuating between 75K and 96K throughout the quarter.
Lidl Plus also saw significant activity. Weekly downloads spiked mid-May reaching about 16K, while weekly active users remained relatively stable, hovering around 68K to 72K for most of the quarter.
efootwear.eu online shoe store had a steady performance in weekly downloads, peaking at approximately 7.3K in early June. Weekly active users showed a gradual increase, reaching around 31K by mid-June before slightly declining towards the end of the quarter.
ABOUT YOU Online Fashion Shop witnessed a decline in weekly downloads, starting from around 6.1K in early April to about 3.3K by the end of June. However, the app maintained a strong user engagement with weekly active users peaking at over 124K in early April, though it saw a gradual decline to approximately 89K by the end of the quarter.
These insights highlight the dynamic nature of the shopping app market in Bulgaria. For more detailed insights and data, visit Sensor Tower.
