AI Insights · Timothy · July 2022
Top 5 Shopping Apps in Belgium in Q2 2022: Performance Overview
Explore the performance of the top 5 shopping apps in Belgium for Q2 2022, including download trends and active user statistics.
In the second quarter of 2022, the top five shopping apps in Belgium showed varied performance in terms of downloads and active user engagement. The data, sourced from Sensor Tower, provides a detailed look at the weekly trends for each app.
SHEIN - Shopping Online experienced a noticeable fluctuation in weekly downloads. Starting with approximately 24.2K downloads in late March, the app saw a peak of around 37.3K in early June, before declining to about 20.7K by the end of June. Active users showed a generally stable trend, beginning at around 299K and reaching a peak of approximately 360.7K in mid-May, before settling at about 333.7K in late June.
Vinted: Sell vintage clothes had a more stable download trend. It started with around 10.8K downloads in late March, peaking at about 14.8K in early April, and then gradually declining to approximately 8.5K by late June. The app's active user base fluctuated slightly, beginning at around 583.5K and peaking at approximately 642.7K in late May, before dropping to about 566K at the end of June.
Zalando – Online fashion showed a relatively consistent download rate, starting at around 9.4K in late March and peaking at around 14.2K in early May. By the end of June, downloads were around 11.6K. The app maintained a steady active user base, starting at approximately 292.9K and peaking at around 321.7K by the end of June.
Klarna | Shop now. Pay later. showed a steady increase in downloads, beginning at around 9.3K in late March and reaching a peak of approximately 13.5K in early June. Downloads then slightly decreased to about 11.4K by the end of June. The active user trend followed a similar pattern, starting at around 81.7K and peaking at approximately 100.8K in mid-June, before slightly declining to about 98.4K by the end of June.
HEMA had more variability in its download numbers. Starting with around 10.4K downloads in late March, the app peaked at about 18.9K in mid-April, and then saw a decline to around 5.4K by the end of June. The active user base also fluctuated, beginning at approximately 25.4K and peaking at around 39.7K in mid-April, before decreasing to about 31K by the end of June.
For more insights and detailed data on app performance, visit Sensor Tower.
