AI Insights · Timothy · July 2022
Top 5 Shopping Apps in Africa Q2 2022 Performance
In Q2 2022, the top 5 shopping apps in Africa saw varied trends in downloads and active users. Jumia Online Shopping led the pack with a notable increase in weekly downloads.
The second quarter of 2022 saw significant activity in the shopping app market across Africa. Data from Sensor Tower reveals interesting trends in weekly downloads and active users for the top five shopping apps on a unified platform. Here’s an overview of their performance:
Jumia Online Shopping had a remarkable quarter, with weekly downloads peaking at approximately 457K in early June. This app consistently maintained high download numbers, ending the quarter with around 336K. Active users also showed a strong presence, peaking at nearly 4M in mid-June.
Alibaba.com experienced a steady rise in weekly downloads, reaching a high of about 346K in the last week of June. Active users increased from approximately 2.3M to nearly 2.9M over the quarter, reflecting growing engagement.
Amazon Shopping had a consistent performance in terms of weekly downloads, fluctuating around the 200K mark. Active users saw a gradual increase, starting at around 2.1M and peaking at over 2.3M by mid-June.
SHEIN - Shopping Online showed a declining trend in weekly downloads, starting at 130K and dropping to approximately 95K by the end of June. Despite this, active users remained stable, ranging from around 957K to over 1.1M throughout the quarter.
Lucky ONE saw fluctuating weekly downloads, with a notable peak of about 131K in early May. Active users steadily increased from around 236K to nearly 334K by mid-June.
These insights underscore the dynamic nature of the shopping app market in Africa. For more detailed analytics and insights, visit Sensor Tower.
