Top 5 Parenting Apps in South Africa for Q2 2022: Unified Platform Performance

In Q2 2022, the top 5 parenting applications in South Africa showed varied performance in terms of downloads, revenue, and active users. Here’s a detailed look at their trends.

My Family - Family Locator experienced notable fluctuations. Weekly downloads peaked at 9.6K in late April and then gradually decreased to around 3K by the end of June. Revenue saw a significant increase, peaking at approximately $852 in early May before stabilizing around $652 by the last week of June. Active users followed a similar pattern, reaching a high of 14.8K in late April and ending the quarter at 11.1K.

Pregnancy + | Tracker App maintained steady performance metrics. Weekly downloads remained relatively stable, fluctuating between 1.1K and 2.7K throughout the quarter. Revenue varied slightly, peaking at $61 in early April. Active users remained robust, averaging around 47K with minor fluctuations.

Be Closer: Family location showed a mixed performance. Downloads peaked at 4.2K in mid-April but saw a significant drop to about 159 by the end of June. Revenue exhibited variability, reaching a high of $744 at the end of March and stabilizing around $417 in late June. Active users peaked at 5.5K in mid-April but declined to 481 by the end of the quarter.

Pregnancy Test & Tracker had a steady download rate, with a peak of 4.1K at the end of March, gradually decreasing to around 417 by the end of June. Active users followed a similar trend, starting at 3.7K and ending at 1.9K.

Family Tracker by Phone Number showed stable metrics with downloads ranging from 461 to 1.8K. Active users remained consistent, starting at 1K and ending at 965.

For more insights and detailed analytics, visit Sensor Tower.