Top 5 Parenting Apps in Nigeria: Q2 2022 Performance Review

During the second quarter of 2022, the top 5 parenting apps in Nigeria showed diverse trends in downloads, revenue, and active users. Here’s a detailed look at how these apps performed.

My Family - Family Locator from Friendzy Limited saw notable fluctuations. Weekly revenue started at $348 and experienced a dip, then peaked at $368 in early May. Downloads showed a strong upward trend, peaking at 7.5K in late May. Active users displayed a consistent increase, reaching 12K by mid-June before slightly declining to 9.8K at the quarter's end.

Phone Tracker By Number in US by Awesome Game Studio maintained steady weekly downloads, ranging from 1.2K to 1.7K, with a noticeable drop to 661 in the final week of June. Active users followed a similar pattern, peaking at 1.1K in mid-June and then decreasing to 698 by the end of the quarter.

Lihuayi's Pregnancy Test & Tracker experienced variable download numbers, starting at 1K and peaking at 2.2K in mid-April. Active users showed a steady increase, reaching 2.5K by mid-April, then fluctuating to close at 2.2K at the end of June.

The app Kids Videos and Songs from Kids Channel saw a significant decline in downloads, starting at 575 and dropping to 206 by late May, before slightly recovering to 559 by the end of June. Active users initially increased to 7.5K in late April but saw a reduction to 6.2K by early June, then recovered to 7.1K by the end of the quarter.

Lastly, Be Closer: Family location by Applabel LTD had varied download trends, with a peak of 5.5K in early June, followed by a sharp drop to 237 by the end of the month. Active users showed a significant jump to 7.1K in early June, then declined to 585 by the end of the quarter. Weekly revenue fluctuated, peaking at $336 in mid-April and ending at $123 in late June.

For more detailed insights and data, visit Sensor Tower.