Top 5 Parenting Apps in Ghana Q2 2022: Unified Platform Performance

The second quarter of 2022 saw notable trends among the top 5 parenting applications in Ghana on a unified platform, combining data from both iOS and Android. Here’s an in-depth look at their performance metrics including weekly downloads, revenue, and active users.

My Family - Family Locator from Friendzy Limited experienced a steady decline in weekly revenue, peaking at around $765 in late March and dropping to approximately $237 by mid-June. Weekly downloads showed fluctuations, starting strong with over 11K in late March, dipping to about 3K in early June, and then rising again to nearly 7.5K by the end of the quarter. Active users followed a similar pattern, beginning at 35K, dipping to around 24K mid-quarter, and recovering to 36K by the end of June.

Find my kids: live GPS tracker by GEO TRACK TECHNOLOGIES INC maintained a consistent but low weekly revenue, ranging between $4 and $9. The app’s downloads saw significant variability, starting at over 1.3K and spiking to over 3K in early June before dropping to just 430 by late June. Active users mirrored this trend, increasing from 3.7K to a peak of 6.6K in early May and then declining to approximately 3.2K by the end of the quarter.

شرطة الأطفال - مكالمة وهمية by Oub Apps showed a remarkable rise in weekly downloads, starting at 345 in late March and peaking at over 3K in mid-June. Active users also saw a significant increase, moving from 1.8K to over 4K by the end of the quarter.

Pregnancy Test & Tracker from Lihuayi had a mixed quarter. Weekly downloads saw an initial spike to over 2.2K in mid-April, followed by a drop and subsequent fluctuations, ending at 445 by late June. Active users followed a similar trend, rising from 85 in late March to a peak of 1.7K in mid-April, and then stabilizing around 966 by the end of June.

Lastly, Paint and Learn Animals by Sunny Kid Games had a challenging quarter. The app’s downloads started at over 1.3K but saw a dramatic decline to just 23 by late June. Active users also decreased significantly from 1.1K in late March to 145 by the end of the quarter.

For more detailed insights and data, visit Sensor Tower.